Tunisia is taking steps toward stronger oversight of the digital economy as lawmakers continue discussions on a proposed bill designed to regulate online advertising and promotional activities.

The legislation focuses on the rapidly expanding world of digital marketing, including commercial promotions conducted through websites, social media platforms, and influencer partnerships. Officials say the objective is to create a clearer legal framework that enhances transparency and accountability while protecting consumers from misleading promotional practices.

Parliamentary discussions are examining how businesses, content creators, and influencers should operate within the evolving digital landscape. The proposed rules could establish new obligations regarding advertising disclosures, promotional content standards, and online commercial practices.

The initiative reflects the growing importance of digital governance as online platforms become central to communication, commerce, and brand promotion. Policymakers believe a modern regulatory framework can support innovation while ensuring responsible use of digital marketing tools.

As Tunisia's digital economy continues to expand, the proposed legislation is expected to play an important role in shaping the future of online advertising and consumer trust.